LatestStraight from the Messenger

Let’s extend congratulations to the Chicago Cubs and their legions of fans! Perhaps more importantly, congratulations to baseball! Wow, that was truly an epic ending to a classic World Series. And now I use that to segue into my excitement for the start of hoops season! The Pacers 50th season has begun and so, too, has the college hoops campaign.

How many of you attend sporting events or concert events and other entertainment activities; or even fly on airplanes with bar-coded tickets these days? Technology is all around us. Yes, in one sense, the Fever are doing a good job at “keeping up with the Joneses,” but we seem to be more aggressive in those digital activations than many WNBA teams.