Fever and Cheez-It® Team Up

From fast breaks to snack breaks, Gainbridge Fieldhouse now officially has it all. Cheez-It® and Pacers Sports & Entertainment are thrilled to announce their slam dunk partnership making Cheez-It® the first official snack of the Indiana Fever.

As part of this team-up, our iconic Cheez-It® branding will be featured on the Fever practice jerseys, in the stadium, including on the free throw line, and even during the gametime fun with new absurdly delicious snacking antics. To celebrate the squad’s scoring prowess beyond the arc, the brand is introducing the Cheez-It® Threez-It Challenge – an in-game feature where fans can win free Cheez-It® crackers if an Indiana Fever player scores an absurd amount of three-pointers during any home game. More details to come.

Eating snacks and watching sports go hand-in-hand and Cheez-It® continuously hears from sports fans that they can’t be without their favorite crackers at game time.

Cheez-It® loves to celebrate what its fans celebrate, and their excitement for the women’s professional basketball this season is no exception. The brand is thrilled to build on its role as a go-to sports snack within college football fanfare and claim its snacking stake in the world of basketball starting with the Indiana Fever.