INDIANAPOLIS — The Indiana Fever today announced a multi-year sponsorship in which Salesforce will become the team’s new jersey partner. The Fever will debut the jersey with the Salesforce name across the front of the Fever jersey and its logo on the jersey shoulder beginning this season.
The Fever-Salesforce sponsorship is an expansion of a multi-platform agreement last fall with Pacers Sports & Entertainment, which expanded its use of Salesforce to personalize every digital interaction with fans to create the ‘Ultimate Fan Experience.’ Salesforce will also be the presenting sponsor of the Fever’s Pride Night on June 9, celebrating diversity and inclusion in our community.
In announcing the sponsorship, Indiana Fever President and COO Dr. Allison Barber said, “We are absolutely thrilled to have a partner that aligns so well with our organization’s culture and values. As we enter our 20th season, the Fever have been a model franchise and we look forward to an exciting future with Salesforce as part of our team – allowing us to further connect with our incredible fans and continue growing our brands together.”
“The equality of every human being is a core value at Salesforce—that’s why we’ve taken strong positions on education, equal rights, equal pay,” said Bob Stutz, CEO, Salesforce Marketing Cloud. “The WNBA is an embodiment of equality and the Indiana Fever are an ideal partner for us to support women’s leadership, the Indianapolis community and our shared values.”