Ahead of the WNBA’s 20th season, the league will unveil its new campaign “Watch Me Work” that highlights the legacy of the WNBA, and its inspiring current and former players. An extension of the postseason ad “Watch Me,” the campaign’s first spot features Brittney Griner (Phoenix Mercury), Candace Parker (Los Angeles Sparks) and Diana Taurasi (Phoenix Mercury), Maya Moore (Minnesota Lynx), Skylar Diggins (Dallas Wings) and Sue Bird (Seattle Storm). While captivating viewers with powerful imagery of the athletes’ determination and competitive spirit, the spot’s first-person narration highlights how former players inspired today’s stars to follow their dreams against all odds.
“Watch Me Work” will premiere on Jan. 30 during NBA Saturday Primetime game between the San Antonio Spurs and Cleveland Cavaliers at 8:30 p.m. ET on ABC. Additional spots will roll out at start of season, and air on TV and digital platforms. @WNBA @NBA #WatchMeWork
On Feb. 3, the WNBA invites fans to celebrate National Girls and Women in Sports Day, a campaign to empower female athletes and promote opportunities for girls and women to play sports and live physically active lives. Fans can show the WNBA how they work by posting photos and/or videos to social media and tagging friends, family, and celebrities by using #WatchMeWork #NGWSD
Watch Me Work: