Finish Line Agreement With Fever Among Elite Jersey Deals In WNBA
INDIANAPOLIS – Pacers Sports & Entertainment and the Indiana Fever have announced the renewal of a marquee partnership with athletic retailer Finish Line that features the Finish Line logo on Fever team jerseys. The Finish Line brand will remain a part of Fever television broadcasts and team merchandise, team advertising and signage at Bankers Life Fieldhouse.
Since Fever players began wearing the Finish Line jerseys in 2013, Finish Line has been with the franchise through consecutive trips to the Eastern Conference Finals. The new multi-year deal commences in 2016, making the Fever-Finish Line jersey partnership renewal the longest in WNBA history.
The continuing agreement combines brand awareness with the Fever as well as activation of the Finish Line Ball Kids Program to be executed at all home games for the Fever and Indiana Pacers. Finish Line also receives in-game advertising as part of Pacers and Fever radio networks, and web links on FeverBasketball.com and BankersLifeFieldhouse.com. Per company policy, terms of the deal are not disclosed.
“Finish Line proudly supports the Indiana Fever,” said Glenn Lyon, Finish Line’s chairman and chief executive officer. “Like our team at Finish Line, the Fever’s players, coaches and administrative staff show grit, energy, poise, respect and focus on their goals. Whether they are hitting threes from the backcourt or serving the community, they represent premium values and display those in all of their actions.”
“’We are grateful to continue our partnership with Finish Line. The significance of the partnership speaks volumes to the growing fan base of our franchise and women’s basketball,” said Kelly Krauskopf, the Fever’s president and general manager. “Partnering with a reputable and nationally recognized company who is also very passionate about building community has allowed our brand to grow. We thank Finish Line for being a corporate pioneer in the WNBA.”
Consumers in Central Indiana and all 12 WNBA markets will continue to observe the Finish Line brand during Fever radio and TV broadcasts. Visitors to Bankers Life Fieldhouse see the Finish Line logo aligned with the Fever on banners inside the building as well as on LED, courtside and scoreboard advertising during all Fever home games. A “Race to the Finish Line” scoreboard promotion has become a fan favorite during every Fever home game.
One of the most consistently competitive franchises in the WNBA, Indiana’s jersey sponsorship is an example of the Fever’s success in the corporate market. Fever corporate partnership revenues have led the WNBA since 2013 and marketplace activation continues to increase among local and regional partners.